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How to stand out without selling out

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Hey Reader,

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Last Thursday, I led my signature Personal Branding for Introverts masterclass for Lea Turner's The HoLT - a business membership group.
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You may already have heard of Lea from LinkedIn (aka Lea does LinkedIn). She and I were chatting before we admitted the attendees and she told me that this is a topic that comes up a lot within her community.
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This is something that I hear time and time again: most introverts think personal branding means pretending to be someone they’re not.

And we get stuck in inaction because we're overthinking it.

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Your personal brand is already within you. You don't have to create it from scratch - you just have to recognise it.

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That’s exactly why I sent you my strategy guide as a surprise thank you when you signed up (hit reply if for any reason you don't have it and I'll get it to you straight away) - it's the area for which I am most commonly asked for help with.
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My guide walks you through my 5Cs strategy for building an authentic personal brand: Contemplation, Curation, Communication, Consistency, and Community.

Each step is designed specifically for introverts: no masking; no hustle; no shouting into the void.
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Just a simple, sustainable way to build a brand that fits you so that you can have impact without the overwhelm.
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Most people download resources and let them gather digital dust.

Not you!
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Whether you've already begun, or whether you've yet to take action, here’s how to get the most out of it, step by step:

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Contemplation

Your personal brand starts with self-awareness.

Take 10 minutes today to answer these reflection points:

• What lights me up?
• What do I stand for?
• What do people already come to me for?

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Curation

Your experiences shape your brand. Start using the lifetime homework hack today:

• Before bed, jot down one moment from your day - big or small - that had an impact on you. It may help to ask yourself, "What story-worthy thing happened to me today?"
• Me sharing my rock bottom moment when my MacBook broke with you last week was an example of this; over time, you’ll have a bank of stories to share authentically.

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Communication

You don’t need to be everywhere. Choose one platform where you feel comfortable.

Then, try this easy post:

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​"Hi, I’m [Name]. I believe [core belief], I love [passion], and I help people with [something you naturally do]. What’s something you love to talk about?

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Consistency

Pick a content schedule you can actually stick to:

• Once a week? Perfect.
• Three times a week? Amazing.
• Daily? Only if you enjoy it!
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Remember: Consistency beats intensity.
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​Whatever you choose you have to COMMIT to it. Aim for 30 days as a starting point, as this will help you to create a habit.

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Community

Your people are out there. Instead of shouting into the void, engage first:

• Reply to DMs and comments thoughtfully.
• Be the kind of person you’d want in your audience.
• Support others by commenting on, and sharing, their content.

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Take action today ✨

Open your guide and pick one small action to do right now. ​
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Tiny steps lead to big shifts.

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I’d love to hear how you get on - hit reply and tell me which step feels easiest (or hardest!) for you.
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And if this email helped you, forward it to another introvert who needs to hear it.

In your corner always,
​Sam 💛

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​ Sam Sheppard Let's connect! You can find me on LinkedIn, Instagram, TikTok and Threads. ​