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Sam Sheppard

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Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise
Featured Post

Stuck in your head? Read this:

The high achiever's hidden trap: ↓ Hey Reader, I had a strategy call this week with someone who feels stuck. He's brilliant and has been reading everything he can get his hands on to find answers. Yet, despite all this knowledge, he's been feeling more trapped than ever. The problem? He's been trying to think his way forward whilst running on empty. For years, he's felt completely out of alignment. The joy has left his life entirely - he's going through the motions, existing rather than...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

Self-awareness isn’t the problem. ↓ Hey Reader, You've read the articles. Listened to the podcasts. Taken the personality tests. You know yourself better than most people ever will: You understand that you need boundaries. That you process differently. That you need to protect your energy. So why are you still exhausted? The most common thing I hear from introverts is: “I’ve done the work - why am I still tired?” Because knowing and doing are not the same thing. And somewhere between "I know...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

Stop paying the guilt tax! ↓ Hey Reader, The message comes in at 7:43pm. "Do you have 5 minutes tomorrow for a quick call?" You know what 'quick' means. You know you should say yes. You know it won't actually be 5 minutes. You also know that if you say no, you'll spend the entire evening crafting the 'perfect' decline message, then lie awake wondering if you've damaged the relationship. So you say yes. And spend the evening resenting it instead. This is what energy protection looks like when...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

If last week was about what you notice, this week is about what you do with it. ↓ Hey Reader, There's a specific kind of panic that happens in meetings. Someone asks a question. You know the answer - multiple answers, actually. Your brain immediately starts running quality control: which one is most accurate? Most relevant? Most useful right now? You're not slow. You're thorough. But while you're refining your response, someone else has already started talking. Thinking out loud. Getting...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

It's information, not weakness. ↓ Hey Reader, “You’re too sensitive.” Throughout my life, I've been called this many times, by many different people. I always perceived this as a criticism.And sometimes it was. Other times they just meant that I notice things other people don't. Regardless, I thought my sensitivity was a flaw. I noticed: When the music was too loud (everyone else seemed fine) When the office got chaotic (everyone else kept working) When I needed time alone after meetings...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

Saying no is not rude - it’s working with your wiring. ↓ Hey Reader, Last week I talked about the neuroscience behind introversion - why your brain runs on a different operating system. This week, I want to tell you what happened when I stopped trying to override it. There was a time I said yes to every 'opportunity'. Breakfast meetings I dreaded, networking events that left me hollow and even certain meet ups with friends. I thought pushing through meant I was growing, or being a good...

You don’t need fixing. You just need to understand your wiring. ↓ Hey Reader, In every job or contract role I've ever had, I've always dreaded team meetings. By the time I’d pieced together what people were really saying, the conversation had already moved on. If I stayed quiet, colleagues assumed I wasn’t engaged. If I forced myself to jump in, I stumbled over my words and spent the rest of the day replaying what I 'should' have said. For years I thought this meant I wasn’t fast enough,...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

What no-one will tell you about your need for recovery time. ↓ Hey Reader, I saw a post this week that stopped me scrolling. Dan Meredith, a successful entrepreneur - someone who regularly speaks on stages - wrote a Facebook post last weekend saying: "I love speaking but it always spanks me after... today my agenda is to become one with the sofa/bed...to regain brain function." Here's someone living their purpose, doing work they love, achieving at the highest level - and publicly dealing...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

Stuck in research mode? It’s time for a reset... ↓ Hey Reader, After I left Google, I did what any sensible person would do.I planned my next move.For six months, I researched. I mapped out possibilities. I created beautiful spreadsheets. I read endless books and articles about starting my own business.I had vision boards, habit trackers, and detailed timelines for getting my life back on track and finally building my own thing.And at the end of those six months? I was more stuck than when I...

The day I became a 'personal branding expert' by accident... ↓ Hey Reader, Yesterday, I was tagged in this LinkedIn post about a summit I spoke at last September. It pulled me straight back to a moment that still feels more than a little surreal. When I got the invitation to give a keynote talk on 'Personal Branding for Introverts' to an audience of over 300 at Murrayfield Stadium in Edinburgh, my first reaction wasn’t excitement. It was confusion. Personal branding? Me? I’d never pitched...

Sam is smiling at the camera wearing a black and white polka dot dress and a black cardigan. Behind her is a gradient yellow and orange background, like a sunrise

How to survive hard things: ↓ Hey Reader, It's been thirteen months since I last had any meaningful income and entered the worst mental health crisis I've had in many years. It's eight months since I got evicted from the home I loved and was forced to move 200 miles from the first community I've ever felt a part of, and the life I'd been building for almost a decade. And almost three months since I launched my offers, hoping they'd be the bridge between terror and stability as my freelance...